Learn how to increase your community engagement with practical tools to unite your marketing and outreach. Choose from a 2-hour crash course or a 3-week deep dive!

Course Overview: Engage Your Community by Uniting Marketing and Outreach

Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

After you attend this interactive online course and workshop, you’ll be able to:

• Understand and apply the fundamentals of marketing and outreach best practices 

• Understand and apply tangible social media marketing and outreach skills

• Tell your library’s story in a compelling way to enhance your outreach

• Implement methods for data collection and analysis to support marketing and outreach initiatives 

• Apply strategic communication techniques to help facilitate your marketing efforts

• Understand the differences and overlaps between marketing, outreach, and engagement

• Have strategies for how to center relationships and community collaboration

Featured Sessions: 

Marketing and Outreach: Creating Engagement & Awareness led by: Cordelia Anderson, 

(she,her)

Discovering and Sharing Your Library's Story led by: Greg Peverill-Conti, 

(he, him)

Discovering and Sharing Your Library's Story led by: Adam Zand, 

(he, him)

Check out our full program here.

Course Overview: Library Marketing Crash Course

Getting communities to participate in library programs and services has only become more difficult since the start of Covid. This crash course will help you jumpstart your library marketing by teaching you the foundations of effective and budget-friendly marketing. You will learn how to assess the strengths and weaknesses of your current marketing efforts and how to change course when necessary. You will also have the chance to work on an interactive project with peers to ensure you get hands-on practice developing marketing content to increase traffic to your library. Attend this crash course and learn strategies for marketing programs and services that you never learned in library school.

Group Discounts 

Our courses are perfect for your team!

Group rates available now!

Request a discount for groups of 3 or more 

and work with your colleagues on a project for your library.

Purchase 15 or more registrations and apply them across multiple courses.

Coming Up 

Want even more options for fall? Check out our entire lineup:

Fall Courses 

Spring Courses