| Sharing your brand’s vision, values, and purpose while telling authentic stories is a crucial part of being a communicator. Are you prepared? |
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| Discounted pricing ends March 30 |
| PR Daily’s Brand Storytelling Conference on April 13 will provide you with the tools you need to ensure your communications resonate with audiences and contribute to a more compelling, credible and convincing brand narrative. Join us for a day full of virtual education that will ignite the creative spark in your storytelling, sessions include: |
Modernizing a legacy brand to tell relevant, impactful stories
A timely reimagining of your brand identity, design assets, and tone of voice goes a long way toward ensuring your organization remains relevant to existing and audiences. In this session, U.S. Chamber of Commerce CCO Michelle Russo will share how her organization pulled off its largest rebrand in 50 years to unite employees, members, and partners around a powerful vision and shared purpose. | | 
Michelle Russo Chief Communications Officer U.S. Chamber of Commerce |
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Platforming Purpose: How to craft equitable and inclusive content that celebrates your brand values
Purposeful and inclusive stories don’t just provide an outlet to share your company’s DE&I and sustainability work—they also remind employees and audiences alike what your company believes, why it believes it and how it’s living those values. In this session, our expert storytellers will share how they shaped authentic narratives that illuminated their brands’ purpose and values with transparency and accountability. | | 
Daniel Roberts Head of Communications, BrightDrop General Motors | 
Neil Bates Digital Content Manager Nestlé |
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Video Storytelling
Gone are the days when you need a full production crew to produce pro-shot, well-edited and sharable video storytelling. After this session, you’ll walk away with a practical understanding of how to create brand videos that stand out amid the endless scroll of visual content online and tell the story you want—so audiences watch the whole thing. | | 
Rachel George Senior Producer Green Buzz Agency |
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| View the full agenda. |
| Join us on Wednesday, April 13 and discover the tactics and tools you need to tell powerful stories about your brand that won’t be soon forgotten. |
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| Discounted Pricing Ends 3/30 |
| For registration questions, contact Shallon Blackburn at shallonb@ragan.com. |
