Achieving the Golden Record involves collapsing duplicate records into one version of the truth for the single customer view (SCV). There are different approaches to achieving the Golden Record.

This eBook by noted SQL Server MVP and founding editor of SSWUG.org, Stephen Wynkoop, shares his take on the challenge to achieve quality data, and the importance of the "Golden Record" to an effective data quality regimen.

You will also learn about how poor data quality negatively affects your business, different data quality implementations in SQL Server, and Melissa's unique approach to achieving the Golden Record based on a data quality score.

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This eBook is provided by: Melissa