In today’s data-driven marketplace, data quality issues can no longer be downplayed or farmed out to the IT department. The health of a company’s data impacts departments as varied as marketing, sales, accounting, and compliance. That’s why the 7 Cs of Data Quality are essential. This whitepaper will take a look at each one of the 7 Cs in detail, so you can absorb and apply these fundamental principles of data quality in your organization:

1. Certified Accuracy

2. Confidence

3. Cost-Savings

4. Campaign Intelligence

5. Consolidated

6. Completed

7. Compliant

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This eBook is provided by: Melissa