Learn how to increase your community engagement and services with practical tools for marketing, outreach, and partnerships with two must-see courses this fall.
Course Overview: Improve Library Service Through the Power of Partnerships
Collaborations can help maximize your impact on your community. Whether you want to begin outreach to form new partnerships or you want to expand current collaborations, this course will teach you the tools to create school, community, and public alliances to drive equitable access to information, improve community outcomes, and achieve learning goals. You’ll learn from the experts how to find partnerships, develop a plan of action, and enact your plan over 3+ weeks through live keynote sessions and an interactive online classroom environment.
After you attend this interactive online course and workshop, you’ll be able to:
Create intentional, relational, and sustainable community partnerships
Understand the continuum of collaboration and plan for your individual context
Plan for non-transactional partnerships that center relationships
Have a template for contracts, agreements, and other logistical needs
Build coalitions between your library and community stakeholders
Understand and plan for the nuances of partnerships in highly targeted contexts, including public libraries, school libraries, higher education, and rural and small libraries
Featured Sessions
"Eliminate barriers to student reading with Public Library CONNECT" led by:
Cheri Crow (she, her)
"Eliminate barriers to student reading with Public Library CONNECT" led by:
Amy Pickett
(she, her)
"Setting Up for Success: Strategic Partnership Planning" led by: Nuchette Black-Burke
Course Overview: Engage Your Community by Uniting Marketing and Outreach
Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.
After you attend this interactive online course and workshop, you’ll be able to:
Understand and apply the fundamentals of marketing and outreach best practices
Understand and apply tangible social media marketing and outreach skills
Tell your library’s story in a compelling way to enhance your outreach
Implement methods for data collection and analysis to support marketing and outreach initiatives
Apply strategic communication techniques to help facilitate your marketing efforts
Understand the differences and overlaps between marketing, outreach, and engagement
Have strategies for how to center relationships and community collaboration
Featured Sessions
"Digital and Social Media Marketing and Outreach Fundamentals" led by: Dana Haugh (she, her)
"Using Data to Enhance Marketing and Outreach" led by: Trenton Smiley
Centering Community: How to Move from Outreach to Engagement led by: Fatima Perkins