| Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around measurement and success metrics can feel daunting. You know influencer marketing works, so how can you best tell that data story to decision-makers? This guide will help you tackle conversion with confidence. This guide covers:
Calculating ROI for influencer marketing
Reframing the measurement conversation
External factors impacting ROI & measurement
How to increase value and return on your influencer campaigns
|
