Increasing muscle mass has always been at the heart of the sports supplements space, but as the category invites more consumer types to the game, brands are catering to that broader audience with evidence-based ingredients that address diverse needs and emphasize transparency along with efficacy.

Customers are beginning to demand clear ingredient labels and dosages. They progressively distrust proprietary blends. Research-backed ingredients aim directly at addressing various needs and look beyond stimulants to accomplish this.

Top ingredients – with perhaps creatine leading the list – are focused on muscle performance and, outside the realm of athletics, brain health benefits. Promoting cellular health, inflammation management and longevity are some of the modern applications of the pre-eminent sports nutrition supplement formulations.

Many of the secrets known by the muscle-bound crowd, but useful to the everyday athlete, can be discovered by downloading this free digital magazine.