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Unite marketing and outreach librarianship to build trusted relationships with your community

Join us to learn how to more effectively engage with your community and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs and ensure that they are aware of the programs and services you offer.

You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels including innovative outreach and mobile programs, partnerships, PR and more.  We’ll review effective feedback mechanisms that provide clear metrics. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources.

Learning Outcomes

  • Ability to assess who you’re not currently reaching
  • Establish a strategy to reach people who fall into those gaps
  • Align marketing and outreach efforts around engagement strategies
  • Develop community feedback mechanisms with clear metrics
  • Align library programs with community goals 
  • Strategically engage community partners
  • Embrace radical empathy
  • Identify targeted ways to communicate library services and programming

 

Can’t make a live session? No worries!

All sessions will be recorded for on-demand viewing.

Register

Register by April 12 and save with early bird rates

Contact libraryjournal@edmaker.co for discounted rates on groups of 3 or more!

 

Course Format

Developed and led by experts in the field, this three-week program includes live sessions on Tuesday, June 7, June 14, and June 21, from 2:00-4:00 pm ET with an asynchronous, facilitator-led workshop in which you’ll draft your own engagement initiative.

Certificate of Completion Provided - 15 PD Credits

 

Bonus Content!

You’ll also have access to our foundational bonus content—rich supporting materials you can explore at your own pace, including readings, activities, videos and a series of webinars—from Library Journal and School Library Journal editors and contributors.

Our transformational online courses have given thousands of librarians the tools and vision for meaningful change. Join us and load up your tool box!

 

We thank the following course advisors who have helped shape the program and course work.

 
Klem-Marí Cajigas, Family Literacy Coordinator, Bringing Books to Life, Nashville Public Library Erica Freudenberger, Outreach and Engagement Consultant at Southern Adirondack Library System  

 

Register

Register by April 12 and save with early bird rates

Contact libraryjournal@edmaker.co for discounted rates on groups of 3 or more!

 

Check-out Our Other Upcoming Online Courses! 

How To Build Diverse Collections - Mar 8, 15, and 22, 2022

Equity in Action: Solidarity in Social Justice - Apr 26, May 3, and 10, 2022

Social Emotional Librarianship - Mar 29, Apr 5, and 12, 2022

Serving Vulnerable Populations - May 17, 24, and 31, 2022

How To Build an Antiracist Library Culture - Sep 28, Oct 4, and 11, 2022

(Almost) Everything You Didn't Learn in Library School - Oct 6, 12, and 19, 2022 

How To Build Diverse Collections - Oct 18, 25, and Nov 1, 2022

Stronger Together: The Power of Partnerships - Nov 8, 15, and 22, 2022

Equity in Action: Solidarity in Social Justice - Nov 29, Dec 6, and 13, 2022

 

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CONTACT US:
Library Journal
(a MSI Information Services company)
123 William Street, Suite 802, New York, NY 10038

Tel: 646-380-0700
Fax: 646-380-0756
Email: ljinfo@mediasourceinc.com