Email marketing, one of the earliest and most well-established forms of digital marketing, serves as the foundation for many companies’ marketing programs.
Over the years, email has evolved significantly to the point that marketers now use advanced features such as data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning.
Email continues to grow because it delivers consistent and impressive results. Every dollar marketers spend on email marketing generates $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020, the latest year for which data is available.
With this growth comes a fresh crop of new email marketing platforms, and existing platforms that have upped their game. Read MarTech's Email Marketing Platforms: A Marketer's Guide to get up to speed regarding the email marketing platforms marketplace, capabilities, the distinctive features of 13 vendors and so much more. It's free to download!
