As the world emerges from the shadow of the Covid pandemic, travel intent is high on the list for many. Travel advisors, tour operators and destinations play an integral role in curating experiences that turn intent into memorable journeys. What they have seen gaining momentum within the industry is an interest in activities that engage in local community, cuisine, sustainability, history and traditions that create a deeper sense of place. Under the umbrella of cultural tourism, these experiences go beyond the common bucket-list options and tourist attractions.

Discover some of the unique facets of this niche market and how some destinations, such as New Orleans, are thinking outside the box to offer access to their prized cultural treasures. READ MORE