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GoodRx
Affordability can improve adherence across specialties.
Specialty treatments require a new approach to affordability
A key goal for brand leaders is to minimize worries about out-of-pocket (OOP) costs and affordability during the provider-patient treatment decision process. However, as the use of specialty medicines continues to increase, we believe it’s time to take a fresh look at how our industry helps patients with access and affordability.
Read the article to learn how affordability can improve adherence across specialties, how consumerism trends increase focus on value of specialty treatments, how specialty brands can benefit from the ‘GoodRx Effect’, and more.
Learn more about GoodRx’s increased specialty capabilities that support brands of any size.
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