The financial crisis has prompted dealerships to cut back on the number of showrooms around the country. They also are struggling to access foreign currency to pay for new stock and spare parts.
The Atlas spot generated more impressions than any other automobile ad carried on national broadcasts and cable TV airings of NFL regular-season and playoff games.
The number of gray cars registered in the U.K. last year rose 5.3% to 521,273, with more than one in five new cars (22.6%) sold painted gray, the Society of Motor Manufacturers and Traders says.
