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| Top Stories |  | | Ivy Liu |
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| | | | | Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins. | | |
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howdy! | | | | | In this episode of the Digiday Podcast, Shana Stephenson, New York Liberty’s chief brand officer, talks about what it was like building the team’s brand and how Liberty is tapping into the women’s sports hype. | | |
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| | | | | As political ad spending accelerates, publishers are implementing strategies to prevent offensive ads or disinformation from spreading throughout their sites. | | |
howdy! | | | | | Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content. | | |
| | | | | Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. | | |
howdy! | | | | | Often, according to current and former fractional CMOs, another element of the gig is to evaluate the current marketing team and vendors’ strengths and weaknesses. | | |
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| | | | | In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. | | |
howdy! | | | | | As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety. | | |
howdy! | | | | | Google mounts its defense, claiming the DOJ just doesn’t get the online ad market. | | |
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