Thirteen months ago, when Brad Wilson took the CMO's post at LendingTree, he recalls something an industry colleague blurted out: "The week I took the job, he said, 'Mission One is to change the logo, right?'" If the remark stung a little, it also barbed like the truth invariably does. After all, LendingTree, one of...
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July 18, 2018
Brand Marketing Daily
The top trends and topics for marketers
It Took a Decade, but LendingTree Is Finally Turning Over a New Leaf
As Dairy Alternatives Grow in Popularity, ‘Got Milk?’ Gets a Modern Makeover
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