Leo Burnett London has pivoted decisively into the 21st century with a new visual identity. The bolder, more modern design pays tribute to the agency's namesake--Burnett founded the agency in Chicago in 1935--by including his iconic black glasses. While the images shift focus away from Burnett's distinctive signature, they still encapsulate the visionary man who...
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Advertising & Agency Daily
October 18, 2017
Your overview of the agency world
Founding father still evident in rebrand
By Lindsay Rittenhouse
Leo Burnett London has pivoted decisively into the 21st century with a new visual identity. The bolder, more modern design pays tribute to the agency's namesake--Burnett founded the agency in Chicago in 1935--by including his iconic black glasses. While the images shift focus away from Burnett's distinctive signature, they still encapsulate the visionary man who...
Read more »
Sterling-Rice Group created a lighthearted yet serious ad
By Erik Oster
Promoted Content by IBM Watson Analytics for Social Media
Uncovering insights to create a competitive advantage
Ecd Eduardo Marques to take over
By Patrick Coffee
'Drink with your face,' says W+K's new U.K. work
By T.L. Stanley
Lauren Lafranz spent more than a dozen years at JWT New York
By Erik Oster
VML has hired Lauren Lafranz as managing director, global creative operations, a newly created position. In the role, Lafranz will work out of VML's New York office and report to global chief creative officer Debbi Vandeven. She will serve as director of VML's global creative council and be responsible for implementing Vandeven's creative vision, managing...
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