Avoid late fees, enter this month! We're seeking campaigns that embody the best new thinking in Canada’s shopper marketing industry. Show us what you got and you may be walking away with an award to brag about next April. Not sure which categories your campaign fits into? Here are some worth taking a look at: In-store engagement – This category recognizes the work that involves shoppers in new ways, such as POS that goes beyond its borders by inviting interaction, new tools such as AR and mobile to augment the depth of the shopper experience, and experiential engagement - the clever use of environment and activations to influence shopper activity, from stunts to pop-up shops. Partnering – To do something truly novel in the shopper marketing space requires partners step outside their comfort zone. This category recognizes the partnerships that went beyond the status quo to create new consumer experiences: partnerships amongst brands, clever media partnerships and innovative retail collaboration. See the rest of the categories here. * * * Submit your cases to take centre stage at the Shopper Marketing Forum this April and be featured in the May issue of strategy. SIA is included in the Creative Report Card. Case submissions due by October 28, 2016. | 