As the generative AI boom gains momentum, it’s worth asking how lessons from ad tech could also apply to the new era of innovation. Additional coverage: - Horizon Media studied the world of social media, finding a growing trust gap among its users along age and generational lines. Is this a boon or a warning for political advertisers?
- Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam. More in this Digiday+ Media Briefing.
- Partner Program members’ reticence on the topic of ad incentives demonstrate some of the growing pains of Roblox’s advertising push. CPM rates for Roblox ads are still fluctuating significantly, making it difficult for agencies to promise customers a certain rate.
- This week, Exverus Media and meat company John Soules Foods launched their first AI chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?
- Some marketers say it's hard to sift through the noise when vetting potential AI vendors. Others are finding success with internal tools — while proceeding with caution.
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| | | | | Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation. | | |
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howdy! | | | | | The Social Media Trust Tracker studied the world of social media, finding a growing trust gap among its users along age and generational lines. Is this a boon or a warning for political advertisers? | | |
| | | | | New developments in first-party data, RFPs and audience strategies are impacting publisher revenue — and advertiser relationships. Take this survey and let us know about the future of open marketplace deals and direct-sold deals for a $5 gift card. | | |
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howdy! | | | | | Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam. | | |
| | | | | According to a Digiday and MNTN survey, marketers are using automation tools for various CTV campaign optimization tasks, from audience targeting to updating ad creative and more. | | |
howdy! | | | | | Partner Program members’ reticence on the topic of ad incentives demonstrate some of the growing pains of Roblox’s advertising push. CPM rates for Roblox ads are still fluctuating significantly, making it difficult for agencies to promise customers a certain rate. | | |
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| | | | | The more complex an agency’s tech stack becomes, the more friction teams experience when streamlining workflows and deploying campaigns. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on the display ad landscape and its role in marketers’ playbooks. | | |
howdy! | | | | | This week, Exverus Media and meat company John Soules Foods launched their first AI chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this? | | |
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