| | | | John,
“I would have thought ‘start free trial’ was the most effective.”
The above comment is from the video 150 Experiments on the Call-to-Action (Part 1).
And it’s a perfect example of the challenge we marketers face – it’s all too easy to assume what is appealing to us will be equally appealing to the customer.
To further challenge some of those assumptions, you can watch Part 2 of 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results.
Watch this 27-minute video now to see Flint McGlaughlin break down, explain and show how to overcome three more dangerous cognitive conditions that hinder call-to-action performance, starting with elemental paralysis.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Just reply to this email to let us know how we can help.
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