Things are understandably quiet on the U.S. creative front this week as the presidential election and its lingering delays before a final decision have dominated all attention.
But one upside of this lull is that it gave me time to catch up with one of the most fascinating global creatives I've ever met, BBDO Bangkok creative chairman Suthisak Sucharittanonta.
Unfortunately (for advertising, or at least for BBDO) the context of our conversation was that Suthisak is leaving the agency after 22 years to become a director and photographer. His final project with the agency was even directing a touching short film for a Thai healthcare provider servicing the underprivileged.
You can watch the video, based on a true story, and check out my conversation with him on Adweek.com.
While Suthisak admittedly doesn't have a secret formula that will help all agencies be as deeply inventive as BBDO Bangkok has been in recent years (the agency seems to create more fascinating inventions than it does ads), he does share his thoughts on the importance of fostering truly creative ideas at every level of an agency or brand.
"Now, more than ever, it is important that everyone in the agency is creative and pushing big ideas—whether strategic or creative," he says. "From the planners to client service to the creative departments, big ideas, new ideas, crazy ideas are the ones that break the barrier of conformity that is constantly being put up for brands and agencies alike."
Who are some of the creative leaders you look to for inspiration? Maybe I'll catch up with them next! Let me know at the email below or at @Griner on Twitter.
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
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