Lessons from Jamba dropping the 'Juice'

Lessons from Jamba dropping the 'Juice'To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. Here's what you can learn from its decision.

BRANDING Rebranding takeaways from Jamba’s name change To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. Here's what you can learn from its decision. CONTINUE READING...     Follow us:

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