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Best Practices in Sales & Marketing
5 signs your brand resonates with clients You might be watching your business gains as a measure of whether customers are buying into your messaging. But if your brand is really strong, you'll lose some things as well. Full Story: REALTOR® Magazine (4/4)
Growing your business with centers-of-influence marketing Professionals who want to grow their business through centers-of-influence marketing can work with certified public accountants, property and casualty agents, and a number of other partners, say John Pojeta, vice president of business development for the PT Services Group, and Brian Haney, CEO of the Haney Co. Take time to build trust, Pojeta says, and make sure to hammer out formal agreements for revenue sharing and joint marketing efforts. Full Story: InsuranceNewsNet Magazine (10/17)
Expert: Focus on TikTok, YouTube for Gen Z clients Using video and audio marketing is a good way to reach and grow your client base, writes Nathan Liao, CEO of CMA Exam Academy. Liao suggests using TikTok to market to Generation Z users and keeping your YouTube channel current and full of content. Full Story: WealthManagement (10/14)
Real Estate Trends
Virtual meetings advance $57M off-market sale Serhant's Loy Carlos and Ryan Serhant used virtual meetings with a potential buyer for a $57 million New York City listing. Adam Solomon and Assad Masri of Douglas Elliman represented the buyer in this off-market deal that sources say took one year to close. Full Story: The Wall Street Journal (10/17)
New York City resident lives in 95-square-foot apartment Alex Verhaeg was interested in living in Manhattan's East Village, so he jumped at the chance to rent a 95-square-foot apartment, which is roughly the size of a parking space. "People might call this place just a room or a closet, but to me, it is home," Verhaeg said. Full Story: CNBC (10/18)
New York lawmakers more favorable on housing development Some New York City lawmakers are changing their stance and becoming more welcoming of real estate development as they look to address the city's housing shortfall and affordability issues. The vacancy rate is under 1% for apartments renting at less than $1,500, and Douglas Elliman reports that the typical asking rent for a market-rate Manhattan apartment has climbed above $4,000. Full Story: The New York Times (10/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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