TODAY’S HEADLINES – 02.06.2019  
 
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EXECUTIVE COMMUNICATION

In a staid #SOTU2019, Trump touts unity yet makes unyielding demands

Amid palpable partisan rancor, the president urged an end to the ‘politics of revenge, resistance and retribution.’ Optics in the House chamber grabbed the lion’s share of online buzz, however.


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WRITING & EDITING

4 ways to start a writing habit

Does the empty page give you anxiety? Here are some ways to develop a writing routine and avoid writers’ block.


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MARKETING

Infographic: Should your organization use Quora to reach its audience?

Is the popular question and answer platform a good fit for your messaging goals? Consider these insights.



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WRITING & EDITING

Rev up your headlines and attract readers with these 10 tips

Puns, labels, gerunds and overall vagueness will have your potential audience staying away in droves. Instead, follow this guidance to increase clicks and retention.


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PR DAILY AWARDS

Calling all leaders of the digital age

Enter PR Daily’s 2019 Digital PR and Social Media Awards to showcase how your efforts were paramount in achieving outstanding success for your clients or organization.


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VISUAL & VIDEO COMMUNICATIONS

5 tips for video storytelling after natural disasters

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.


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SPEECHWRITING

3 essential steps for writing a speech for the CEO

Have you been asked to prepare remarks for the leader of your organization? Here are three crucial components of crafting a speech for someone else to deliver.


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CRISIS COMMUNICATIONS

GM executive: ‘We’ve thought about the individual’ amid 4,000+ layoffs this week

This week, the carmaker will terminate nearly 15,000 jobs by year-end as it shifts its business model to focus on electric and self-driving vehicles.


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SPONSORSHIP OPPORTUNITY

6 ways to get in front of potential clients at #RaganDisney

Shake hands with 300+ communicators at our Social Media Conference for PR, Marketing & Corporate Communications.


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FROM THE ARCHIVES

15 marketing certifications available online

Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.



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MEDIA RELATIONS

6 reasons comms—not IT—should ‘own’ the online newsroom

Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.


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MARKETING

5 ways to integrate your offline and online marketing strategies

Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.


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CONFERENCE ALERT

How modern speechwriters keep the craft alive and well

See how these savvy communicators are enthralling audiences and save $200 through Feb. 8.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.

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