When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect against planetary threats, from climate change to deforestation to biodiversity loss.
"Sustainability is a journey. Invite consumers along for the ride."
The Sustainability Marketing report built by NEXT, focuses on marketing challenges and opportunities around CPG brands’ sustainability efforts. What did NEXT report? A brand’s transparency and honesty when it comes to sustainability plays a larger role than ever before.
When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect against planetary threats, from climate change to deforestation to biodiversity loss.
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