Froot Loops offers exclusive merchandise, Snapchat Lens | Wendy's, Pure Water amuse Twitter with epic sign battle | Facebook Awards showcase best ad campaigns on the platform
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Froot Loops offers exclusive merchandise, Snapchat Lens Froot Loops has teamed with millennial-favored brands such as State Bicycle Co., Timbuk2 and Neff Headwear for exclusive merchandising deals as part of its "Whatever Froots Your Loops" campaign. A kickoff event at New York City's Kellogg's cereal cafe will give consumers the chance to buy Neff's limited-edition Toucan Sam sunglasses, and the push includes video content, a Snapchat Lens, branded emojis and social media activations. MediaPost Communications (6/15)
A Wendy's in Texas has been in a humorous sign battle with Pure Water Ice and Tea, with one sign from Pure Water reading, "You want beef, Wendy's? You've got it!" Social media users are avidly following the feud, and one Twitter user says, "The sign war between Pure Water and Wendy's is honestly one of the most entertaining things in my life. #TeamPureWater." San Antonio Express-News (tiered subscription model) (6/14) Facebook Awards showcase best ad campaigns on the platform Facebook has unveiled its Awards winners across five categories based on the platform's emoji reactions: act, cry, laugh, love and wow. This piece reveals the winners in each category, such as J. Walter Thompson's campaign for Alcoholics Anonymous in the "act" category, which included a chatbot that users could talk to about alcoholism. Advertising Age (6/15),Adweek (6/15)Amazon Music unveils 79-foot-tall Echo in Times Square Amazon Music, with IPG's Rapport and Outfront Media, have placed a 79-foot-tall model of an Amazon Echo in New York's Time Square. The installation features a LED light ring that mimics the pattern displayed when a user asks a question, and the stunt is part of Amazon's "Music Unites" campaign. MediaPost Communications (6/15),Adweek (6/14),The Drum (Scotland) (6/14)
Building Blocks of Buzz
Would your marketing team be able to handle a crisis? Reflecting on a number of brands that have tackled a social media crisis, columnist Nikki Gilliland provides insight into what worked, and what did not. Taco Bell turned a lawsuit into a successful educational opportunity, while British Airways has been highly criticized for its approach to managing customers through social media. Econsultancy (6/15)Instagram testing sponsored post tag
(Carl Court/Getty Images)
Instagram is introducing a tool for influencers to flag sponsored content with a tag reading "Paid partnership with [brand name]" and give advertisers increased performance insights. A company representative said the platform is testing the feature with "a limited set of partners." Marketing Land (6/14),TechCrunch (6/14),Reuters (6/14)
Words from WOMMA
New York City event: Empower Employee Advocates and Impact Your Bottom-line with LinkedIn Elevate Wednesday, June 21, 2017 | 6:00 PM - 8:00 PM EDT The concept of turning your employees into brand ambassadors isn't a new one, but there's never been a better way to activate them until now! Your employees are already on LinkedIn, utilizing the 500 million-strong community, to connect, network and educate. On Wednesday, June 21, join LinkedIn for an insightful program that will highlight successful brand case studies and statistics about how you can prove the value of an employee advocacy program that will move the needle across Sales, Marketing and HR. Please RSVP by today. Due to Empire State Building security, there will be no walk-ins allowed. Space is limited so RSVP early! Register today!
