Dear John,

No matter what mission you’re working to advance, a strong digital fundraising strategy is essential. But figuring out what approach to take can be a challenge, especially when your supporters are getting deluged with online appeals on pressing local, national, and global causes and facing continuing concerns about health, safety, and the economy.

That’s why we have asked leaders of successful digital efforts at two prominent organizations to join us this Thursday to give you a master class in what you need to know about what’s working — and what is coming next.

Sarah Bleviss of the ACLU and Et Rossetti of Save the Children will share directly with you the actions they are taking to keep donors motivated to give, how they track what’s working, and how they decide what innovations made during the pandemic are worth keeping.
And they’ll help you look at how changes in technology are affecting the giving landscape, especially when it comes to the potential and pitfalls of cryptophilanthropy.

As we always do, we have asked Sarah and Et to offer concrete, proven ideas that you can put to work regardless of your organization’s size and budget. We think it’s a vital part of our mission to connect you directly with fundraisers who have extensive, real-world expertise that will benefit your organization.

I hope you’ll join us for this action-packed session, or watch it later if another time is more convenient.

Sign up today — and do let me know how our speakers help your organization accelerate your online fundraising strategy, especially as you prepare for the crucial year-end giving season.

Sincerely,

Stacy Palmer
Editor
Chronicle of Philanthropy
1255 Twenty-Third St. NW
Washington, DC 20037

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