| | | Keep your digital marketing skills up to date. | In today's rapidly evolving digital landscape, having a strong understanding of digital marketing strategies and techniques is essential for success. Join us at PR Daily’s Digital Marketing Certificate Course on June 13, 20, and 27 to learn the latest in digital marketing and gain hands-on experience and practical skills that you can apply immediately to your own projects and campaigns. From social media marketing to SEO to content strategy, you'll acquire the tools you need to succeed. | | | | | | In just module three of the course, Measuring the Success of Organic and Paid Marketing Campaigns, you will learn: | - Goal Setting: Strategies for setting clear objectives and KPIs for digital marketing campaigns, and how measurement differs across paid and organic campaigns.
- By the Numbers: Techniques for tracking and analyzing key metrics across various channels, including impressions, clicks, conversions and ROI — and understanding which metrics matter most.
- Understanding Your Audience: Best practices for using audience data and analytics to measure the effectiveness of marketing campaigns and make informed decisions to drive continuous improvement.
- Perfect Partnerships: We all know influencer relationships are critical to success on social media — you’ll find out how to justify and measure that success.
- Getting Buy-In: How to select and frame data to share wins and earn support from your organization’s leadership.
| | | | | | Join us on June 13, 20, and 27 to develop your digital marketing skills across email, social media, content marketing, SEO and beyond. Worried that you will miss a live session? Your registration for the event includes an on-demand recording of the full course. | | | Contact us with questions or for assistance: Shallon Blackburn at shallonb@ragan.com or 800-878-5331. | | | | |
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