Marketing automation platforms are central to the business strategies of both B2B and B2C companies, helping businesses identify potential customers and automate the process of capturing leads and nurturing them to sales.

The leading marketing automation platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization.

MarTech's all new 2024 publication of Marketing Automation Platforms: A Marketer's Guide will help you:

• Understand the current landscape of available platforms
• Participate in vendor demonstrations with confidence
• Make the right purchase for your company’s needs and budget
• Successfully implement and maintain a marketing automation platform

This free report explores everything you need to know about selecting and implementing a marketing automation platform, including in-depth profiles of 11 leading solutions, pricing charts, and capabilities comparisons – plus actionable steps for evaluating and purchasing.