The customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive.
One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Marketers also face the gradual, but seemingly inevitable, extinction of third-party data as fuel for their marketing programs.
In light of this, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms.
Let MarTech's all-new Customer Data Platforms: A Marketer’s Guide help you navigate the dynamic marketplace for CDP platforms. Topics covered include:
- Trends driving the adoption of CDP platforms.
- How AI is transforming CDP platforms.
- Does your company need an CDP platform?
- CDP platform vendor profiles.
