How can you give customers the attention they deserve?
When processes are automated, there’s a danger that some customers will feel like you’re leaving them hanging. For instance, they prefer speaking with a live agent instead of hearing a menu of options. The key for marketers and service teams is having the resources to manage and anticipate customer issues. Today, contributor Gene Marks outlines a number of ways AI is being used for CRM, adding efficiency while still signaling to customers that you’re listening to their needs.
Also today, part two of Theresa Kushner’s two-part guide on breaking down data silos in marketing.
Chris Wood,
Editor
