Join us on Sept. 18 in New York where MediaPost's Marketing: In-App conference will explore how marketers best leverage the smartphone environment as apps enjoy the highest levels of engagement, loyalty and monetization of any modern medium. Getting and establishing and maintaining app intimacy with users is more complex and costly than ever.
At this conference, we will explore:
- Calculating the ROI of app development, distribution and retention
- Managing push in an attention economy
- Navigating the economy of in-app advertising
- Finding the right mobile metrics and analytics
- Understanding the value and cost of location-based messaging and advertising
- Working across the big walled gardens at major platforms
- Telling the better handheld video story
Featured speakers include:
Registration is now open. Join us at this brand new event to get the low-down on all.
