WardsAuto Dealer Edition
WardsAutoDealer Edition
 

MARCH 20, 2018

ADVERTISEMENT


ALL-NEW METRICS FOR NEW CAR SUCCESS As the new car market continues to change, it’s important to change the way you reach shoppers and the metrics you use to measure your success. To create a successful new car strategy based on insight, pay close attention to these key metrics: percent of fast-moving inventory, price-to-market rank and VDP engagement. Master the Metrics

Lexus Hopes Big Dealership's Participation Spurs 1-Price Program

The time may be optimal for non-negotiable pricing to take hold, says JM Lexus’ Jim Dunn, as Internet-connected smartphones have changed the car-buying process.

Read More

ADVERTISEMENT


The majority of connections you could make with consumers happen somewhere besides your website-advertising, social, and more. Contact At Once! shows you how to put messaging connections in all those places so shoppers move effortlessly through the buying process with your brand and dealerships. Click now to find out more or text us at 404-850-9297 to see how it works!

FTC Blocks CDK From Buying Auto/Mate

“Our story has always been one of David vs. Goliath, and now we are back to doing business as usual,” says Auto/Mate’s Larry Colson.

Read More

ADVERTISEMENT

Three Ways to Treat Women Car Buyers Better

Going the extra mile to connect with all consumers, male and female, on a personal level will yield successful results.

Read More

Benchmarking Other Auto Dealers Sometimes Becomes a ‘Trap’

“Dealers should be trying to attract customers with a Nordstrom-style experience, which better embodies the value proposition of dealers,” analyst Doug Van Sach says.

Read More

WardsAuto Dealer Business Rides Again

In a survey of industry people, 61.4% cited WardsAuto as a source they used most often for automotive-industry information.

Read More

Who Buys EVS Now, and Who Will in the Future

Even if everyone wanted to switch to EVs, there would not be enough lithium to go around. We will start to see new energy sources tested. Once those are developed, expect an exponential shift.

Read More

Auto Dealer Left His Legacy in New York

Marvin Suskin is remembered as a champion of young people entering the auto-retailing industry and a relentless supporter of dealers and the franchised system.

Read More

Video: Industry News

Toyota Reveals 1st Flex-Fuel Hybrid; VW Working on Compact CUV; Autonomous Car Kills Pedestrian

Read More

Alcantara: A Synthetic That Touches Human Emotions, CEO Says

“We are the ultimate material of the future,” Alcantara CEO Andrea Boragno says in a WardsAuto Q&A.

Read More