LGBT-affirming affordable units for seniors open in Dallas | Situational guidance is key to sales team success | Study: Creative naming, series boost webinar success
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January 23, 2025
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Perkins & Will has completed Oak Lawn Place in Dallas, the first affordable housing development in North Texas for LGBTQIA+ seniors. The 84-unit building, developed with Matthews Southwest, Resource Center and Volunteers of America, features murals by Karen Chen and is designed for accessibility and natural light. "I'm seeing Oak Lawn Place transform people's lives," says Cece Cox, CEO of Resource Center.
Full Story: The Architect's Newspaper (1/22) 
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Listing Presentation Templates & Scripts
When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
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Best Practices in Sales & Marketing
Sales reps can be categorized into three groups: those who consistently bring in work, those who contribute when circumstances align and those who struggle to generate sales, writes printing sales expert Bill Gillespie. Identifying these categories helps sales leaders provide targeted support to help reps advance and maximize their potential.
Full Story: Printing Impressions (1/21) 
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A Goldcast study shows that using "webinar" in event titles can reduce registration by 50%, while creative naming and creating a series increase engagement. The study also notes that companies are hosting an average of 22 webinars annually, a 69% increase from previous years.
Full Story: MarketingProfs (free registration) (1/22) 
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Real Estate Trends
Luxury real estate in the suburbs west of Boston is thriving, with more than 10 properties over $5 million under agreement since late November, according to Coldwell Banker Realty agents Lara O'Rourke and Jeff Groper. Buyers seek homes with open layouts, extensive amenities and private accommodations for visiting family. Additionally, new construction is preferred over renovations, although some buyers are willing to renovate historic homes.
Full Story: Boston (1/22) 
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The National Multifamily Housing Council's latest quarterly survey indicates a decline in apartment market conditions, with all four indices falling below the breakeven level. A record number of apartments were delivered in 2024, leading to downward pressure on rent growth and occupancy, particularly in sunbelt markets.
Full Story: Connect CRE (1/21) 
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The public review process has started for the Midtown South Mixed-Use plan in Manhattan, which aims to redevelop 42 blocks between West 23rd and West 40th Streets. The plan proposes 9,700 residential units and focuses on enhancing public spaces and street-level activity. "This ambitious plan will harness zoning as a tool to enhance quality of life, bolster the local economy, expand housing opportunity and foster a thriving, well-connected community," says CEO Carlo Scissura of the New York Building Congress.
Full Story: New York YIMBY (1/22) 
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Technology & Innovations
Delivery pod aims to stop porch pirates
(hyve)
Hyve has introduced a smart-home delivery pod that aims to reduce package theft and waste. The weatherproof pod, which can be secured with a carbon-fiber cable, sends alerts if tampered with and integrates with smart-home security systems. Users can manage deliveries through the hyve security app, receiving notifications and photos of packages.
Full Story: TWICE (1/22) 
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Business Wellness
Workplace drama can be fodder for hurt feelings, but you can stay above the fray while not ignoring the underlying issues, writes Leah Meher, a communications specialist. "By setting boundaries, practicing empathy, and staying solutions-focused, you can avoid being pulled into negativity while staying connected to your team," Meher writes.
Full Story: Fast Company (tiered subscription model) (1/22) 
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Legislation & Regulation
The recent California wildfires are expected to significantly increase insurance rates, posing a challenge for multifamily property owners in Los Angeles and possibly hampering affordable housing development. State regulators have implemented a "sustainable insurance strategy" to address these challenges, but developers are concerned about the impact on operating expenses and the overall feasibility of new projects.
Full Story: CoStar Group (1/21) 
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