Advantages of building your own tech stack -

Hi eMarketer Reader,

Marketing clouds have told a compelling story in the last decade. They’ve appeared easy and convenient. But in 2020, with ever-changing privacy regulations and consumer expectations, marketers need technology that is flexible, integrated and adaptable.

Enter customer data platforms. CDPs help transform companies by providing marketers with tools to easily unify their data—without forcing them to sign a multiyear contract or buy an entire suite, just for one- or two-point solutions. Essentially, CDPs help marketers build a bespoke marketing tech stack or suite that fits their business needs.

Join BlueConic’s Cory Munchbach, chief operating officer, and Sean Gouldson, director of sales engineering, for this Tech-Talk Webinar presentation, where they will share how to liberate your data from the confines of a marketing cloud and realize the value of your first-party data and marketing tech stack.

Register here for “Why Brands Will Abandon Marketing Cloud Suites in 2020: Liberate Your Data to Transform Your Customer Engagement Strategy,” presented by BlueConic, and learn:

• Why brands are deserting Marketing Clouds in favor of building their own martech stack
• Why the function and flexibility of CDPs fulfills the broken promises left by Marketing Clouds
• How to increase the value and utility of your existing marketing tech stack with a CDP
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This webinar will take place on Tuesday, February 25 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by BlueConic.

Sincerely,
eMarketer Editors