Library Promotion in the Digital Age: How to Engage Your Patrons in the Library and at Home
Thursday, July 25, 2019
1-2 PM ET / 10-11 AM PT

The digital age has changed the way the public interacts with libraries. Patrons can now access a wide variety of content and services without physically visiting a library location. This means that if you’re only focusing on in-library promotion, you’re missing a key opportunity to grow and engage your patron base. According to Pew Research Center, 93% of library patrons are internet users, and 75% are smartphone users—and as the digital-native Millennial and Gen Z generations continue to represent a larger segment of the overall population, digital promotion will become increasingly important.

This webinar will cover how digital promotion can help you engage your patron base both in-library and elsewhere, reach more prospective patrons who aren’t yet using the library, and drive adoption and usage of digital content services.

In this free 60-minute webinar you will:

• Learn about digital promotion best practices
• See real-world examples of effective campaigns
• Hear from Angela Hursh, library marketing expert at The Public Library of Cincinnati and Hamilton County
• Get actionable tips that you can immediately implement in your library

Register Now!

Presenters

Angela Hursh, Content Team Leader, Marketing, Public Library of Cincinnati and Hamilton County

Nicole Markisohn, Senior Marketing Manager, Recorded Books

Moderator

Bruce Lovett, Vice President of Marketing, Recorded Books