Featuring Kraft, Top Global Licensors, Kodak, and more!
License Global’s June issue is here!
This month's theme is corporate brands and their licensed extensions, as well as the Top Global Licensors report.
Kraft Heinz Breaks into Licensing
The Kraft Heinz Company celebrates its renowned brands by extending them into adjacent and surprise-and-delight categories through national, and soon global, licensed product programs.
This year’s exclusive reports look at a very changed landscape, documenting shifts for the world's largest licensors across 2020 and how licensing agencies helped their brands thrive during a tumultuous time.
License Global looks at how The Hershey Company has driven its global presence and how MDR Brand Management is helping to build the future of the company with consumer engagement.
Kodak already has strengths in commercial print and film, but the company is expanding its reach to lifestyle, health-related products and so much more.
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