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Featuring Kraft, Top Global Licensors, Kodak, and more!
 

License Global’s June issue is here! 


This month's theme is corporate brands and their licensed extensions, as well as the Top Global Licensors report. 
 
 
 
Kraft Heinz Breaks into Licensing
 
 
The Kraft Heinz Company celebrates its renowned brands by extending them into adjacent and surprise-and-delight categories through national, and soon global, licensed product programs.
 
 
FROM THE
MAGAZINE
 
 
TOP GLOBAL LICENSORS AND AGENTS

This year’s exclusive reports look at a very changed landscape, documenting shifts for the world's largest licensors across 2020 and how licensing agencies helped their brands thrive during a tumultuous time. 

 
 
LOUD AND PROUD

With LGBTQ support across the world skyrocketing, brands have taken notice and joined in on the festivities through branded products.

 
 
THE SWEET SPOT

License Global looks at how The Hershey Company has driven its global presence and how MDR Brand Management is helping to build the future of the company with consumer engagement. 

 
 
 
MORE FROM
THIS ISSUE
 
 
 
Licensing Diversified by DuPont
Integrated branding helps to drive DuPont’s global market presence.

The Gold Standard
Kodak already has strengths in commercial print and film, but the company is expanding its reach to lifestyle, health-related products and so much more.

 
The Lifestyle Edit
After influencing millions for more than a century across a portfolio of titles, Hearst Magazines is bringing new consumer touchpoints to life. 
                                         
True to It, Not New to It
Licensing has given a historied brand like The Kellogg Company further reach beyond the supermarket.

 
 
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