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Featuring Care Bears, Mattel, Buzz Lightyear, and more!
 
License Global’s Kids
Issue is Here! 
 
 
 
The Expanding Universe
 
 
In this month's cover story, License Global talks to Vince Klaseus, president of Universal Brand Development, about how the studio is exploring new horizons with its blockbuster IP. 
 
 
FROM THE
MAGAZINE
 
 
Reasons to be Cheerful:
The Care Bears at 40

Marking a significant milestone in 2022, License Global takes a deep dive into the world of the Care Bears and how they were brought to life 40 years ago.
 
 
75 Years Young and Still Growing

Mattel has come a long way from
cowboy cap pistols and baby dolls.
 
 
Stepping into Another World

Licensed location-based experiences
offer family adventures.
 
 
 
 
MORE FROM
THIS ISSUE
 
 
 
Build Brand Trust Brick by Brick                        
How the LEGO Group is increasing its audience, reducing its footprint and maintaining integrity.
Expect the Funexpected
Moose Toys gives kids a “superhappy” experience through its licensing program.
 
Riding the Wave
Silvergate Media is riding the “Octonauts” ship to new licensing deals and a new project, “Creature Cases,” this year.
                                         
The KidLit Report
License Global goes behind the scenes of publishing’s biggest brands, platforms and adaptations to uncover the art of licensing stories.
                                         
 
 

WEBINAR: 2022 Toy Trends
On February 24th, join our conversation with The Toy Association as we explore the next big thing in toys and games and how these trends tie into licensed product.
 
 
 
 
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