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Featuring Warner Bros, Buzzfeed, Nascar, and more!
 
License Global’s May Issue is Here!
 
Unleashing Creativity!
 
 
Crayola, the world’s most trusted back-to-school brand, is so much more than the crayons that bear its name. It’s a cultural institution that is as “creatively alive” as its mission proclaims, and as relevant today as it was more than 100 years ago.
 
 
FROM THE
MAGAZINE
 
 
Licensing Expo Exhibitor Spotlight

Meet some of the companies on the Licensing Expo show floor this year.
 
 
The Dawn of a New Century

Warner Bros. Discovery talks about transforming a history steeped in storytelling into an exciting, fan-driven future.
 
 
Bug in the System                  

In less than five years, Moonbug Entertainment has made a mark in children’s entertainment. And its consumer products line is unstoppable.
 
 
 
 
MORE FROM
THIS ISSUE
 
 
 
Hajimeru!
Sony Pictures Consumer Products is preparing for the next big rollout of “Cobra Kai” licensed products by striking hard and fast at retail worldwide.
Licensing 0 to 60
How Paul Sparrow, managing director, licensing and consumer products, NASCAR, built a winning consumer products program for the NASCAR brand.
                                         
 
Universal is Expecting
License Global charts the breakthroughs of Universal Brand Development’s first foray
into infant and baby consumer goods with Welcome to the Universe Baby!
‘Hot Ones’ Summer
BuzzFeed expands its reach with more properties including “Hot Ones” and more licensed products.
                                         
 
 
 
 
 
 
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