Read about the C- and executive-level conference which boasts some of the biggest names in licensing from companies including Google, JPatton and Funko.
Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home.
Mark Kingston, senior vice president, international licensing, ViacomCBS Consumer Products, discusses the role the character brands have had in helping families navigate 2020.
Pete Reyes, vice president and managing director, JPatton, shares how online retail and the data it provides has changed how businesses look at their licensing programs.
License Global gets you ready for the Festival of Licensing with insights on some of the biggest industry trends. Read More
Event FAQ
The Licensing Leadership Summit has exciting keynotes and presentations from the leading voices in the industry. Learn more about what's on offer this week. Read More
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Show us how you are attending Festival of Licensing! Take a selfie and tag us using the hashtag, #FestivalofLicensing. Read More
What to Expect at Licensing Leadership Summit?
Wrapping up the Festival of Licensing four-week virtual event, the Global Licensing Group will host the first-ever virtual Licensing Leadership Summit. Licensing Leadership Summit has been an invaluable learning and networking resource for the licensing industry, with the leading minds in the industry discussing trending topics in multiple categories.
Executives from across manufacturing, retail, and brands are set to spotlight the future of consumer product licensing and the way forward across categories moving into the coming years.
Mattel Television and WildBrain have greenlit season 13 of “Fireman Sam,” an animated preschool series that teaches children safety education, and season three of “Polly Pocket,” the animated series based on Mattel’s original micro-scale doll brand.
The NFL Players Association, via its licensing and marketing arm NFL Players Inc., has entered into a multi-year agency representation agreement with licensing agent Exim to expand its licensing portfolio throughout Mexico and Latin America.
Follow License Global for all the latest highlights and insights from Festival of Licensing all month long. Read More
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