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Digiday Guide: How publishers and marketers can use the blockchain in their businesses
To many media and marketing executives, the blockchain still feels like a mystical part of the internet happening apart from where they do business. But the reality is more and more companies are using blockchain technology to make money, solve business problems and reach new audiences and customers. Read more here.
Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
If you’re in the marketing business, you can’t go an hour, much less a day, without hearing something about connected TV (CTV), the nascent world of streaming services and support industries that grabbed American viewers’ attentions during the pandemic and never let go. Read more here.
Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie
Digiday’sMedia Buying Summit brought together some of the best minds in advertising. Over the three days, we heard from leading agencies, ad tech companies and other players about what challenges they’re planning for and what you can do to stay one step ahead. Read more here.
