Instagram video is soaring for publishers, Twitter's got ad tech ambitions but current challenges, Snapchat falls farther behind Instagram with fashion brands, My Email Subject
| Salon reported in its most recent full-year fiscal results that its revenue fell 34 percent year over year and traffic dropped 23 percent, pinning the declines on Facebook and programmatic advertising. Here's how the publisher regrouped from the blow. Video has become a focus for publishers on Instagram since it raised the maximum length on a video to one minute. This emphasis has helped publishers broaden reach and drive traffic, revenue and engagement, both on and off the platform. Twitter CEO Jack Dorsey said the company will invest more in programmatic advertising this year. But agency and ad tech executives say the platform doesn't seem to have figured out a clear ad tech strategy. As Instagram continues to co-opt and improve Snapchat's features, fashion brands that have experimented on Snapchat are scaling back their usage or stopping it altogether, our sister site Glossy reports. Last chance: Only a few complimentary passes remain for our upcoming retail summit in Napa (wine included). Apply for one here. Italian-made shoe brand M.Gemi has worked hard to translate its robust digital customer experience to its physical stores. Founder Cheryl Kaplan is coming to the Digiday Retail Summit next month to explain how it's done. Find out about how to join us. |
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| Lucia Moses The news and culture site said after Facebook changed its algorithm a year ago, the publisher’s traffic fell 23 percent. |
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| Max Willens Publishers that have invested in Instagram videos are being rewarded with soaring engagement numbers, according to NewsWhip data. |
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| Yuyu Chen Twitter CEO Jack Dorsey said at the Cannes Lions that the company will invest much more in ad tech this year. |
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| Jessica Schiffer As Instagram continues to co-opt its premiere features, many of the brands who were experimenting on Snapchat have scaled back their usage. |
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