Shorter Strength Training Sessions Can Still Improve Muscle Gains, New Study Says

Researchers found that less than one hour per week may offer as much benefit as longer workout sessions.

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Mr. Retention Comes to the Club Industry Show

Two of the 12 retention sessions at this year's Club Industry Show will be offered by Paul Brown, also known as Mr. Retention, who will share facts about why most health and fitness businesses do a poor job at retention, will offer some quick fixes and will focus on helping to map out a retention plan.

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Health Club Owners: Wellness and Revenue for You and Your Trainers

Wellness is the future of the fitness industry. At the Club Industry Show, you can learn about the business aspects of offering wellness programs at your facility while your trainers learn how to work with people with chronic conditions in the co-located Medical Fitness Tour. When is this great opportunity? The Club Industry Show, which offers three days of wellness sessions, is Oct. 24-26 at the Hilton Chicago. The Medical Fitness Tour occurs Oct. 25-26 also at the Hilton Chicago and offers fitness and allied healthcare professionals an opportunity to further their knowledge and skills in medical fitness and active aging, an expanding field with high growth potential. Your trainers will learn from experts who will speak on a wide range of topics in prevention, treatment, and rehabilitation of chronic disease/medical conditions. (CECs included for fitness professionals.) Registrants to the Medical Fitness Tour also receive access to select Club Industry Show events. Check out more about the Medical Fitness Tour by going here. Check out more about Club Industry Show’s Wellness sessions by going here.

The Club Industry Show Is the Place for Marketing Best Practices

Are you looking for new ideas to generate leads? Club Industry has you covered. Find out how to generate revenue with event marketing, discover new marketing magnets, use social media more effectively for marketing, maximize referrals, use community engagement to build loyalty plus get more marketing help by registering for this year’s Club Industry Show Oct. 24-26 at the Hilton Chicago. It’s not too early to register to attend the conference to create a more successful marketing plan for your business. Check out all the marketing sessions, chosen by Marketing track chair Casey Conrad, at this year’s show by clicking here. Register by going here.

A Free Guide to Fitness Franchises Is Now Available to Entrepreneurs

Do you have a dream of owning your own health club? Have you been thinking that a fitness franchise might be your answer, but you aren't sure which one to pursue? Club Industry is offering its first guide to fitness franchises, featuring 16 franchises that include Anytime Fitness, Gold’s Gym, Planet Fitness, Snap Fitness, UFC Gym, World Gym and more. It's free, and it offers a comparison chart for all 16 franchises so you can quickly see which one might work best for your situation. This guide could be a start to your path to club ownership or to transitioning your existing facility to a franchise brand. Download it free by clicking here .

Book Your Club Industry Show Hotel Before Oct. 2 to Get Discount

When you attend the Club Industry Show, you have the opportunity to get a discounted rate at the Hilton Chicago, the location of the show, if you book through onPeak in the Club Industry Show block of hotel rooms. We encourage you to book through onPeak and not other companies that may contact you, as onPeak is the only official hotel partner of Club Industry. To book your room, go here.