WardsAuto Dealer Edition
WardsAutoDealer Edition
 

AUGUST 28, 2018

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Truck Sales Skyrocket, But How Did That Happen?

What is causing the keen interest in these vehicles, and how are automakers responding to this demand?

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Large Automotive Digital Marketer Started at a Lowly Used-Car Lot

“The next 20 years will look very different than the last 20 years,” says Dealer.com’s general manager, Mike Rother.

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Car Dealership Swears by Prepaid Maintenance Plans

About 90% of plan holders renew at expiration at Town Center Nissan in metro Atlanta.

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The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next.  Click to learn more!

Toyota Dealership Takes a Cue From Netflix

“We have brought dealerships into the 21st century,” says Joydrive CEO Hunter Gorham.

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Can Auto Industry Resolve Hot Car Issue?

More than 830 children have been killed by vehicular heatstroke since 1990. The vehicle, working with sensors, could automatically turn on the air conditioning and send a call for help if anyone is trapped inside.

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Designing your VDPs to Drive More Deals

In an era of rapidly evolving consumer expectations and increased online competition, your Vehicle Details Pages need to do more than engage shoppers, they need to drive deals by creating a transparent and trustworthy experience. Making this transition requires an in-depth understanding of online user experience and the latest design research. Watch this archives WardsAuto webinar to get profitable tips.

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