WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 23, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Oct. 23. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Lightning-fast dealership follow ups can creep out customers.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

2.

Many vehicles still wear front 'bras.' You just can't see them. But some dealership F&I people say they’re profit builders.

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3.

Automakers in North America slowed light-vehicle production 12.7% in September. Check out our trending chart.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.

4.

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it, says analytics expert Kevin Root, who lives there.

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5.

Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...