Today marks 61 days of a global pandemic and the economic downturn accompanying this time has Facebook and Google singing a completely different tune than they were just a year ago. In February 2019, Facebook's point person on the news industry, Campbell Brown, told publishers that "Facebook cannot be the entire solution to your problems." Google just as equally wanted publishers' content to attract and retain users, but they didn’t want to pay for it. Now, Facebook and Google have pivoted to become patrons to news. Read more below. Other things to know about | | |
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| | | | | After years of fighting or ignoring media companies, Google and Facebook have become patrons to news. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In a matter of weeks, marketers and agency execs have already adapted to a new normal of working from home, hopping on Zoom and doing virtual pitches. Those changes to the day-to-day process have given a sense of how work can go on in a crisis. Moving beyond the current moment to understand what the […] | | |
| Sponsored by IAS (Integral Ad Science) | | | | To capture the state of the promise — and the pitfalls — of the connected TV space, we surveyed the Digiday audience to gauge levels of sophistication, and find out what’s holding them back from investing more in the CTV environment. | | |
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howdy! | Beyond Ads | | | | Barstool’s ad revenue is projected to be down 20-25% in the short term, but CRO Deirdre Lester is still optimistic about hitting year-end goals. | | |
| Sponsored by Backstage | | | | As a prolonged period of self-quarantine continues, marketers are using remote casting and production to field talent and create content. | | |
howdy! | Publishing on Facebook | | | | Even with Facebook stressing that it would take its time with News, some participants worry it has become a lower priority for the platform. | | |
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| Sponsored by CafeMedia | | | | As cookies vanish and regulations take hold, new research finds that smaller publishers are clinging to advertising rather than turning to subscriptions for revenue. However, they’re using first-party data and technology to drive ad dollars in entirely new ways. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Despite cleanups, crackdowns and a better understanding of the industry, influencer marketing is one of the most confusing and murkiest industries, according to a new Digiday survey of 60 brand execs responsible for marketing expenditure. | | |
howdy! | Coronavirus Fallout | | | | The 10 freelancers interviewed by Digiday said they lost between 25-90% of their work for the year due to slashed or frozen freelance budgets. While some government programs have opened up to independent contractors, the process of applying has turned into a full time job. | | |
| | | | | Verizon Media's value to Verizon itself isn't just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active users is significant enough to bring value just across Verizon Media's properties, including Yahoo, TechCrunch, AOL and HuffPost, according to CEO Guru Gowrappan. |
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