Publishers are starting to focus on producing video content for platforms, then licensing it to other distribution channels. This allows them to make money without expending the resources that cranking out short-form videos for distributed platforms requires.
BuzzFeed CEO Jonah Peretti has left the door open to an IPO in 2018. This has led to concerns, including the fear that going public could stifle innovation.
Between agents, platforms and the rise of self-serve, how brands work with influencers has become increasingly complex. We break down the ways they do it.
Cannes Briefing: Cannes is losing the support of ad agencies, with several questioning their commitments to the event in the future. Read about that and other information you should know for Day 4 of the festival.
"Every brand is reconsidering their plan to not engage with Amazon." After losing out to other sports competitors on Amazon because it didn't have a dedicated brand store, Nike will reportedly start directly selling on the platform.
Mobile devices are no longer the second screen. In fact, mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. Get the imperative for mobile context report. Sponsored by Grapeshot.
The Digiday Content Marketing Summit is taking place in Vail, Colo. in August. On the agenda: how brands are digging deeper into content marketing. Find out about how to join us.
