This week's Fierce Biotech is brought to you by OM1.

Unlocking Hidden Insights with AI & Real-World Data for Precision Engagement & Competitive Strategy

December 5, 2024 | 1:00pm ET / 10:00am PT

Learn how to leverage qualitative data from real-world clinical notes, combined with AI, to gain a deeper understanding of patient journeys, treatment drivers, and the competitive healthcare landscape. Key takeaways include:

• How qualitative data reveals patient drivers behind treatment decisions and prescribing behaviors.
• The impact of using real-world evidence, like clinical notes, to improve patient engagement and marketing strategies.
• The role of AI in creating a more complete and accurate view of patient experiences, optimizing your brand positioning and engagement strategies beyond traditional methods.