At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads.
May 30, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from OpenAP's mission to become an antidote to advertising's walled gardens overload to Hearst's new social media ad product.

Other things to know about
Top Stories
Video Anywhere
At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads.
Retail Revolution
As Walmart’s sought to build out a technology operation to compete with Amazon, it’s changed the way it thinks about the role of its tech executives. The company has gone from thinking of its e-commerce and tech teams as entirely separate divisions to giving its top tech leaders more responsibility over multiple parts of the company.
Sponsored by Marin Software
Social media users can’t get enough of Instagram Stories — and brands have taken notice. In this webinar, we’ll discuss how businesses can better leverage Instagram for customer acquisition and retention.
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Publishing in the Platform Era
For Meredith, Pinterest is beneficial for both brand awareness and referral traffic.
Sponsored by Akamai
On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites.
Marketing on Platforms
Marketers like Netflix, Suntrust and Under Armour are using content marketing to build out communities. The marketers are then using the communities to learn more about what their consumers want.
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Sponsored by GeoEdge
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card.
Modern Newsroom
Publishers are building up their comment sections, not just to help reduce churn but to diversify readers and inform commissioning decisions.
DIGIDAY+ MEMBER EXCLUSIVE
Apple’s ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads’ impact.
Video Anywhere
On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more.
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