Entering the world of Convergent TV →
| | | The Next Frontier. | Filled with the latest data, trends, and practical strategies, this resource is essential for mastering the ever-changing media landscape. Ideal for Upfronts NewFronts planning or refining existing strategies, it's a must-have for advertisers and agencies seeking to stay ahead with data-driven tactics. See how Convergent TV is influencing cross-media campaign performance. | |
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| 36% | Streaming leads time spent with more than 36% of total TV minutes |
| 50% | 50% of media plans are underinvested in critical media channels and shortchanging their ROI by 50%. |
| 90% | Nearly 90% of U. S. population is using the TV in one form or another over the course of any given week |
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