Good morning!

Today we have an interesting case study showing how Linio teamed with Dynamic Yield to make marketplace magic via personalization.

The popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey.

We also have customer success community platform inSided’s CEO, Robin van Lieshout, highlighting the key trends for the SaaS market in 2020.

He says successful SaaS companies will figure out how to develop truly bi-directional partnerships with their customers, to the point that customers become contributors to the overall vision of the product.

Also ICYMI:

• UK enterprises are realizing the power of cloud services and solutions to address customer needs, and many are using more than one cloud vendor to meet their business requirements, according to a new report by Information Services Group.
• BlueConic, a leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors.
• IRI, a global leader in innovative solutions and services, announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook.
• Vox Media, a leading independent modern media company, announced Forte, a platform that combines first-party data across 125-million monthly unique visitors from 13 topically diverse editorial networks.