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| | | | | B2B companies are front and center of its latest market pitch. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024. | | |
| | | | | While some marketers chase consumers along a non-linear purchase path with static demographic data, others use commerce audiences to get ahead, with more flexible and accurate targeting options. | | |
howdy! | | | | | 100 Thieves’ decision to refocus on esports – and the sponsorships it brings – was marked by changes across the team’s executive leadership group. | | |
| | | | | Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography. | | |
howdy! | | | | | It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year. | | |
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| | | | | Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement. | | |
howdy! | | | | | Generative AI is being shoulder barged out of the way by the latest term du jour: “agentic AI.” | | |
howdy! | | | | | The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations. | | |
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